Contingency Models: Case study about Mary Kay Ash and Bill Gates
Introduction Leadership, in traditional as well as in modern world has always been viewed in terms of character traits that a person either innately has or develops. While in the traditional world, le...
Inside Microsoft: the untold story of how the internet forced Bill Gates to reverse course
Introduction The case deals with Microsoft’s ability to transform its core products and services in response to changing market dynamics and the formation of the Internet Industry with cut-throat co...